This year, Coca-Cola’s Christmas ads are AI-generated and deeply uncanny, sparking online backlash from those who claimed the magic had been lost. A

Coca Cola’s AI-Generated Ad Controversy, Explained

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2024-12-24 14:00:04

This year, Coca-Cola’s Christmas ads are AI-generated and deeply uncanny, sparking online backlash from those who claimed the magic had been lost.

AI-generated video has been slowly making its way into advertising, with the latest AI models capable of creating short clips of footage that, at a glance, can pass for the real thing.

Last June, Toys “R” Us experimented with an AI-generated ad that featured uncanny imagery, sparking backlash on social media.

Three AI studios (Secret Level, Silverside AI and Wild Card) worked to create these ads, using the generative AI models Leonardo, Luma and Runway, with a new model, Kling, brought in near the end of production.

Interestingly, these new AI-generated ads highlight the weaknesses and hard limitations of the current wave of video-generation models.

Generating human beings without creating grotesque distortions, eerie facial expressions and unnatural movements is hugely challenging for AI.