Facebook Still Doesn't Get It--People Actually Care About Their Privacy | Inc.com
Facebook is still bitter about Apple's latest update to iOS. As a reminder, Apple added a requirement to iOS 14.5, known as App Tracking Transparency (ATT) that requires developers to request permission before tracking users. It's not all that surprising that Facebook is upset, especially when you consider some studies show that as many as 94 percent of users opt-out of tracking when given a choice.
Despite Facebook's frustration with Apple's changes, it appears the social media giant still doesn't quite understand something that is plainly obvious to everyone else--people actually value their privacy. I say this as I just finished reading through an academic research paper--sponsored by Facebook--that claims Apple's move is anti-competitive:
Apple's iOS 14 update represents an anti-competitive strategy disguised as a privacy-protecting measure. Apple now prohibits non-Apple apps from using information essential to providing relevant, personalized advertising, without explicit user opt-in. And users may opt-in only after they are shown an ominous and misleading prompt about "tracking," one that Apple's own apps and services need not display, because consumers are automatically "opted in" to Apple's own tracking.
