TikTok has made some strong gains in the recent social media market share including growth in advertising revenue earned from TikTok ads. According to

TikTok: The New YouTube?

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2024-06-16 02:00:07

TikTok has made some strong gains in the recent social media market share including growth in advertising revenue earned from TikTok ads.

According to Investopedia, as of 2023, TikTok dominates the youth market. In the United States, TikTok has surpassed YouTube in average time spent on the platform within the last year.

The Harvard Business Review reports that TikTok’s one billion users spend an average of 95 minutes on the platform, in comparison with YouTube’s 74 minutes (though it does have twice the number of users).

Short form, engaging content: The platform’s infinite scroll feature enables users to continuously watch videos without having to click or search for new content.

The short videos also provide immediate entertainment, so users are inclined to watch ‘just one more’ video repeatedly.

Personalized recommendation: TikTok’s machine learning algorithm analyzes user behavior to curate a feed of tailored content that matches a user’s interests.