We received access to Sora with the promise to be early testers, red teamers and creative partners. However, we believe instead we are being lured into "art washing" to tell the world that Sora is a useful tool for artists.
Hundreds of artists provide unpaid labor through bug testing, feedback and experimental work for the program for a $150B valued company. While hundreds contribute for free, a select few will be chosen through a competition to have their Sora-created films screened — offering minimal compensation which pales in comparison to the substantial PR and marketing value OpenAI receives.
▌║█║▌║█║▌║ DENORMALIZE BILLION DOLLAR BRANDS EXPLOITING ARTISTS FOR UNPAID R&D AND PR ║▌║█║▌║█║▌
Furthermore, every output needs to be approved by the OpenAI team before sharing. This early access program appears to be less about creative expression and critique, and more about PR and advertisement.