Mozilla “is going to be more active in digital advertising”
In ancient Greek mythology, Kassandra, priestess of Apollo and daughter of King Priam and Queen Hecuba of Troy, was granted the gift of prophecy by Apollo, in return for “favours”. When Kassandra then decided to, well, not grant any “favours”, Apollo showcased that as a good son of Zeus, he did not understand consent either, and cursed her by making sure nobody would believe her prophecies. There’s some variations to the story from one author or source to the next, but the general gist remains the same.
Anyway, I’ve been warning everyone about the fall of Mozilla and Firefox for years now, so here’s another chapter in the slow decline and fall of Mozilla: they’re now just flat-out stating they’re an online advertising company.
As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we need to simultaneously work on public policy, standards, products and infrastructure. Today, I want to take a moment to dive into the details of the “product” and “infrastructure” elements. I will share our emerging thoughts on how this will come to life across our existing products (like Firefox), and across the industry (through the work of our recent acquisition, Anonym, which is building an alternative infrastructure for the advertising industry).
