An AI startup made a hyperrealistic deepfake of me that’s so good it’s scary
Synthesia's new technology is impressive but raises big questions about a world where we increasingly can’t tell what’s real.
This makes it sound like I’m dying, but it’s the opposite. I am, in a way, about to live forever, thanks to the AI video startup Synthesia. For the past several years, the company has produced AI-generated avatars, but today it launches a new generation, its first to take advantage of the latest advancements in generative AI, and they are more realistic and expressive than anything I’ve ever seen. While today’s release means almost anyone will now be able to make a digital double, on this early April afternoon, before the technology goes public, they’ve agreed to make one of me.
When I finally arrive at the company’s stylish studio in East London, I am greeted by Tosin Oshinyemi, the company’s production lead. He is going to guide and direct me through the data collection process—and by “data collection,” I mean the capture of my facial features, mannerisms, and more—much like he normally does for actors and Synthesia’s customers.
He introduces me to a waiting stylist and a makeup artist, and I curse myself for wasting so much time getting ready. Their job is to ensure that people have the kind of clothes that look good on camera and that they look consistent from one shot to the next. The stylist tells me my outfit is fine (phew), and the makeup artist touches up my face and tidies my baby hairs. The dressing room is decorated with hundreds of smiling Polaroids of people who have been digitally cloned before me.
