By Emma Roth , a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and ed

Disney reportedly wants to bring always-on channels to Disney Plus

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2024-04-16 02:00:07

By Emma Roth , a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

The revamped Disney Plus app could soon feature always-on channels dedicated to Star Wars and Marvel shows, according to a report from The Information. The channels, which are reportedly similar to those on free ad-supported streaming services like Pluto or Tubi, could take away the choice when it comes to picking out what to watch next.

In addition to Star Wars and Marvel series, Disney’s lineup of channels could feature stations that continuously stream Disney’s classic animated films or movies from Pixar, The Information reports. Even though viewers would need a Disney Plus subscription to tune in to the channels, they will likely still contain ads — just like traditional television.

There still aren’t any details about when the new channels could launch, and Disney declined to comment. However, the rumored move aligns with Disney’s goals of keeping viewers glued to its Disney Plus app, which now includes a tile for Hulu.