Apple are indisputably a leader in intuitive design—on many occasions raising the bar for how a product feels, and delivering some of the best

Improving Apple's Airtags

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2021-06-07 14:00:14

Apple are indisputably a leader in intuitive design—on many occasions raising the bar for how a product feels, and delivering some of the best user experiences I've ever seen.

I also noticed that the majority of the reviews I'd read online used stock imagery, whilst demoing the tags in a controlled office environment. It's likely that the rush to release reviews quickly—for relevancy—meant that very few people tested them thoroughly.

This isn't a review of the Apple AirTags, but rather an intimate analysis of how they could improve very specific parts of their user experience.

If any Apple device gets within range of a lost AirTag (approximately 100 meters), then it silently—and unknowingly to the passer by—pings its location through the 'Find My' network, telling the owner where the item is.

Or at least, that's how it's supposed to work. My experience was underwhelming, and it took me hours to eventually trigger an alert: