Ten years back, I was working as a creative copywriter at a Moscow publishing house that had published and distributed Delivering Happiness a few years prior. That was my intro to Zappos and Tony Hsieh — a legend of his own making. Our team was hooked on his approach to business and life, and honestly, everyone there felt inspired by his philosophy.
For me, it was personal. The concept of building relationships with customers, coworkers — hell, everyone — stuck with me. It felt like, finally, someone had written a playbook for not just success but genuine human connection. The idea stayed with me as I moved from job to job, across countries, adapting to new environments. But you know what? Even now, I still get frustrated in workplaces that lack empathy.
Tony’s death caught me off guard. I’d lost track of his journey, as so many of us do with the people we admire from afar, and the news hit me hard. When Wonder Boy came out, I grabbed a copy. But for reasons I can’t explain, I only recently started reading it.