Internal software builders
Please comment all over this doc, especially if you disagree! I figure it’d be useful for others to share what I’ve learned over the past couple months.
There was an era where “no-code” and “low–code” platforms were everywhere. However, we’re now looking at a graveyard. Many tiny startups died, but even more notable is the “failure to launch” of the teenagers, the highly capitalized tool builders that cannot get out of the teenage slumps and become transformative companies. Those who can rise manage to do so via product lead growth, and quickly hit a wall once they try to expand their revenue to non-PLG customers . It’s a way to become a mid-size company, but not a clear way to become a generational company.
The advent of new technology might change the game: as AI becomes more widespread, it will be easier to write code (everyone is a developer) . This makes it easier for a lot more people to build tools, and perhaps these types of platforms can really take off and deliver on their original promise: make it possible for everyone to build custom software, invalidating the need to spend on ill–fitting highly opinionated vertical software tools.
You can imagine these platforms, once obsessed with creating the best drag and drop editors, should shift their value to the following:
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