When Ethan Peck launched a campaign to get Microsoft to start loading up on Bitcoin, he was under no illusions his effort would fail. On December 10,

Meet the activist pushing Big Tech to copy MicroStrategy and embrace Bitcoin

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2025-01-15 11:30:05

When Ethan Peck launched a campaign to get Microsoft to start loading up on Bitcoin, he was under no illusions his effort would fail.

On December 10, a shareholder resolution that would have directed the software giant’s board of directors to consider buying Bitcoin garnered a measly 0.55% of the stockholder vote.

He’s begun a new campaign to get Amazon and Meta shareholders to direct their respective boards to consider putting Bitcoin on their balance sheets.

”Within a few weeks, the last couple will be public,” said Peck, the deputy director of the Free Enterprise Project, or FEP, a Washington-based advocacy group.

MicroStrategy Executive Chairman Michael Saylor’s love of Bitcoin is driving a push for more corporate buying of the cryptocurrency. The business software maker has stockpiled 450,000 coins worth $42 billion.

The strategy has paid off: MicroStrategy’s shares skyrocketed 605% in the 12 months ending January 14 as Bitcoin hit all-time highs. Other companies should now follow his lead, advocates say.