How a post on Reddit accidentally kickstarted the revival of Angus Steakhouse

There’s been a lot of big, profoundly consequential news this week. So today’s main story — at this end of this newsletter — is about the Angus Steakhouse chain. In many ways it’s an unlikely London institution. Its branches are all over the West End but many of us won’t know a single Londoner that has ever eaten in one. Since the 1980s its name has been shorthand for tacky tourist traps among London’s writers and critics. But in the last few weeks it has achieved that most 21st century of accolades and the dream of all corporate marketing departments – it’s gone viral.

Users of the Reddit website mounted an ironic effort to push it to the top of artificial intelligence recommendations as the best dining option the city has to offer. Yet in the process they might have accidentally revived the least fashionable restaurant chain in London.

Scroll down past the London Centric Bits to read the story and hear what Observer restaurant critic Jay Rayner makes of Angus Steakhouse.

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