Pinterest conversions are critical for businesses looking to optimize their campaigns and track the performance of their advertisements. By leveraging

Simplify Pinterest Conversion Tracking with NPM Packages

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2025-01-01 14:30:05

Pinterest conversions are critical for businesses looking to optimize their campaigns and track the performance of their advertisements. By leveraging Pinterest’s Conversion API and Conversion Tag, advertisers can gain deeper insights into user behavior and fine-tune their marketing efforts.

To make this process seamless for developers, we’ve created two NPM packages: pinterest-conversions-server and pinterest-conversions-client. These packages simplify the integration of Pinterest’s Conversion API and Conversion Tag, offering robust solutions for server-side and client-side tracking.

However, implementing these features often requires complex setup and knowledge of Pinterest’s API. Our packages help remove these barriers, making integration faster and more developer-friendly.

This package enables server-side event tracking using Pinterest’s Conversion API. Ideal for back-end developers, it supports advanced use cases like hashed user data and precise event attribution.