Intuitive vs. Intentional productivity – the foundations of the new Spark
Alex Tyagulsky, the CPO and co-founder of Readdle, shares the vision behind the new Spark and explains the principles we used to ignite your productivity.
We live in an age of information and communication overload, with significant pressure to “do more” or “learn more.” There is a never-ending stream of requests for our attention, and email is the main source of such requests in the workplace.
Current communication tools from email applications, like Outlook and Gmail, to chat apps, like Slack and Microsoft teams, don’t do anything to counter this natural dynamic. They might even make it worse by promoting communication patterns that result in more interruptions and demands for someone’s time.
We want to change this situation by designing applications that promote healthier workflows. If we succeed, our customers will be happier and more productive.
We call the current generation of productivity applications intuitive productivity apps because they focus on minimizing the mental friction involved in doing things. You don’t need to think about using them. It’s natural but very inefficient and stress-inducing in the long term.
