A client-side Product Owner isn’t necessary for successful digital products — I even consider it harmful in some cases. What’s crucial i

Dear Digital Agencies, Stop Asking Your Customers for a Product Owner.

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2024-04-30 12:00:06

A client-side Product Owner isn’t necessary for successful digital products — I even consider it harmful in some cases. What’s crucial is proper and effective Product Management by the agency.

Most importantly, you need to act like a CEO, owning the vision and mission and identifying the problems that must be addressed. You trust that the agency conducts effective discovery and identifies the features themselves.

In this regard, You can act like a VC, first investing small amounts until you have proof (in the team and the market) and then more significant amounts.

Dear future agencies, please take responsibility for the product and move away from the mindset that someone from the client should tell you what to build.

Most clients lack product management competence or cannot do it because they have too much detailed knowledge and get lost in details. In most cases, it’s both.

Product management is a skill that must be learned over several years, for example, in a startup committed to a vision. It means responsibility for providing value to the customer (value risk) while being viable for the business.